Hey friends! Notice a little something different around here, like maybe everything? I’ve been working on this update behind the scenes since early February, and I am delighted to be able to finally share it with you! I couldn’t have done it without the help of my developer Lisa, and my photographer, Inna. Many thanks to you fabulous ladies for helping me bring my (very specific) vision to reality.
For about 6 months I’ve been struggling with the disconnect I was feeling between my brands. My blog (a fine line), and my boutique design business (cleanline studio). I knew I wanted them to have a closer relationship, but I was also hesitant to rename or rebrand either. So, now, both will live under the cleanline umbrella, and share one navigation menu (the change in the works). You don’t need to change any of bookmarks, just know that when you visit my blog you’ll be redirected. I think it’s a much cleaner, and more streamlined approach. If you know me well, then you’ll know how much satisfaction I get out of streamlining. Consolidating jars of cotton balls gives me a bizarre sense of satisfaction, today I’m feeling the same way about my freshly consolidated “about” and “contact” pages.
I’ve also been noticing a shift in my design aesthetic. While I still have a strong love for color, I am finding myself really drawn to white and minimalism. I think that this clean and simple aesthetic can actually be quite a bit more challenging to pull off. Lots of negative space means the design has to be all the stronger. I aspire to develop this new aesthetic both through the blog, and in my own design work.
Please feel free to explore the new blog layout, and the portfolio section. I’ve added several recent projects, and even more will be coming soon! If you are interested in working with me, you can read all out my creative process here. The shop is still in the works. This will be replacing my sadly neglected etsy store, with a selection of new stationary and wedding products. A few minor revisions still need to be made, but please, please let me know if you run across any glitches! Welcome to my dream, it is what it is because of you. Thank you so much for being a part of it!